Producing a product that’ll intrigue a customer and secure a sale might seem a simple principle, but with a new era of the industry on the horizon, ensuring the hyper-relevance now expected by customers is set to shake the industry to its core.
If the consumer wasn’t at the centre of the industry then, they certainly are now. That being said, managing the new growth needed to stay competitive and balancing this with the sector's new standards requires data and digital innovation to keep the ship afloat.
And we can help you steer it to success.
Staying ahead of the curve in this industry seems straight-forward: remain relevant to the consumer, and reap in the extra revenue, right?
But there’s two sides to this digital transformation, and the first side is the production of the goods.
Through analytics and the other emerging technologies that tap into the latest trends of the marketplace, thinking outside of the box and producing a new product through innovation is at the core of this industry’s future. But if you don't step up production along these lines, you won't need to worry about your operations much longer.
And thanks to data-driven insights producing faster, more accurate results regarding consumer responses to your goods, you can determine whether the good is worth the investment or not.
The customer really is always right.
Relevance shouldn’t simply apply to your products - your content should entice the customers, too. In fact, it should be helping your customers navigate to your products.
The digitalisation of this industry extends to the outreach of marketing, putting the customer’s personal experience at the forefront of the digital overhaul.
Central to this are the marketing campaigns that deliver the marketing-led growth needed to survive in the industry. This is typically founded on an operating model that revolves around the customer and is driven by intelligent technologies.
It’s all about creating that must-have customer experience that'll keep 'em coming back for more.
Can you do that alone?
Michael Garcia Director of Marketing, Answering Legal
The consumer goods and services industry is all about choice; it’s all about what your customers want, and when they want it. Not only can technology identify both of these things, it can streamline the business by providing the goods and services they are on the hunt for.
For those with an ear to the ground, this process is also known as a Digital Transformation. A Digital Transformation is the rethinking of how you manage your employees, your clients’ and business’ data, and how you carry out your business operations. Or, in simple terms, a DT is the technological revamp your business needs to stay competitive.
Growth strategies, sales and trade promotion, marketing and intelligent enterprise enablement represent the core focuses of this industry’s focus. And all of these components of a digital transformation ally with consumer relevance on a new scale. With cloud computing to harness the power of sharing the new innovation, to intelligent transformations which influence finances, the supply chain, and the future of your business, to analytics devoted to understanding what your consumers want…
Redefining relevance has never been easier.
The specific technology this also encompasses includes the Internet of Things, and wearable technologies, allowing the monitoring of the entire supply chain. Matching this with innovative business models that are open to being re-assessed and re-defined completes the incomplete process.
MARKET YOUR WAY TO SUCCESS
Marketing platforms are now the battlefields for big brands looking to make their name in the industry - a personal touch need not only extend to customer service representatives.
CONNECT WITH YOUR CUSTOMERS
With the whole world online, your customers are never too far from the shelter of the cloud. Tap into the new way to connect with customers, and maximise marketing.
USE ANALYTICS TO YOUR ADVANTAGE
Your clientele might know what they want, but you can make it that much easier. Thanks to freshly sourced data, discovering their demands and aligning the products to their needs only takes a tap or two.
INNOVATION EQUALS ENGAGEMENT
There’s no better way to entice a customer than with a snazzy new product set to push your business apart from its competition
DETERMINE CONSUMER NEEDS WITH DATA
If only you could know exactly what consumers want… Harness the power of data-driven insights fuelled by new technologies which can pinpoint exactly what consumers want, and when they want it.
PERSONALISE TO ENGAGE
Engaging with clientele doesn’t just mean adverts crammed full of loud colours and big words - speaking directly to potential customers is far more effective than yelling at people less likely to convert.
PLUG INTO THE CLOUD
Bring together the whole business - from the factory to the office - via cloud computing, ensuring each facet of your business is up-to-date and ready to innovate. Streamline the supply chain, and boost your efficiency.
MAKE YOUR ENTERPRISE INTELLIGENT
Seeing the future no longer requires a crystal ball; use predictive insights to forecast the future of your business, and align its key components including customer service, marketing and finances.
STREAMLINE THE SUPPLY CHAIN
It’s not all about engaging the customer; keep your team engaged and efficient with technology devoted to keeping them connected and cutting time spent trying to solve issues as they arise.
Taking things technological might be set to shake this industry to its customer-centric core, but with Lolly Co at every step of the way, weighing up the changes need be as simple as making a puchase. In fact, with our tech-team assessing your business’ exact needs and walking you through each step, you don’t need a map, either! But, if you do fancy finding your way around tomorrow’s business technology, you can start here.
Join global leaders who depend on Lolly Co to transform their businesses with advanced technology & automation.
Discover how digital transformation can help your business accelerate by reaching new technological heights via a free consultation with one of our expert consultants.
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Call 0203 150 0206