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The charity sector has always upheld itself as unique when compared to other industries seeking success via profit. Charitable organisations, on the other hand, have a far greater moral obligation to seek monetary gain and pass it on to those it aims to support than profit organisations.
It’s for this reason that harnessing the power of digitalisation to secure a streamlined operation for social enterprises and in turn curate more efficient processes for their charitable efforts is key. And with increasing amounts of regulation to overcome, such as GDPR, forming a strategy that works for donors in this century is vital.
And thanks to our fundraising consultants, we can help you get started.
The charity sector is currently facing a crisis.
Sure, total charitable giving has risen in recent years and is only set to grow, but disruption from new entrants into the sector has meant survival has become a struggle.
Finding the outlets to overcome this struggle doesn’t just translate to a need to source a greater volume of donors, nor a need to increase the amount each is willing to give; streamlining operations with data-driven insights into donor acquisition and communication across a large team via the necessary technologies is vital to raising efficiency and improving the experience for both donor and recipient. And our business development consultants can help you navigate this.
By bringing together your essential processes and the all-important customer, we can frame your organisation in a whole new light via our strategic consultancy.
It’s safe to say that the charity sector is individual. It stands out from the crowd, and it stands firm in its aim.
But that’s not to say it’s not driven by the same goals as other industries regarding its own technological overhaul. In fact, central to its digital rethink is satisfying their wide range of donors, and ensuring they gain more in the future. Revitalised efforts of donor acquisition and real-time analysis of their exact needs can be traced back to data analysis via the latest technologies.
Charity might not have the same aims as alternative industries seeking profit, but survival in a disrupted sector all comes down to the donor instead of the specific group you're are seeking to support. Don't leave the technology to young people - upgrade your charity.
Your motivations aren't fully driven by the prospect of your own monthly wages, but just as other businesses that need to make money to survive - and then carry on with their work - finding the donors and engaging them is key to your business.
Director of Technology, Simply Brands
For those with an ear to the ground, this is also known as a Digital Transformation.
A Digital Transformation rethinks how you manage your employees, your client’s and business’ data, and how you carry out your business operations. Or, in simple terms, a DT is the technological revamp your business needs to stay competitive.
As already made clear, the voluntary sector is forecasted to take on individual challenges and consider sector-specific issues. Thus, it would appear as if it would stand apart from the typical aims of a digital transformation: namely customer engagement and efficiency.
This is not true.
In fact, its the need to keep up with businesses from other sectors that drives its need to digitalise. The technology at the centre of this includes mobile technologies and the cloud to bring chief executives, remote workers, volunteers, and colleagues at the head office together, and data analytics to analyse donor data at pace. On a greater level than other sectors is the need to be efficient in their marketing and acquisition to ensure the donations and support matches your fundraising strategy.
By allowing technology utilised in each process to be updated to modern standards, the streamlining of the operations can be achieved, securing donors at a new-found speed and ensuring future donors can also be targeted. From small charities to established voluntary organisations, the entire sector is in need of an overhaul.
SOURCE DATA-DRIVEN INSIGHTS
As mentioned previously, these data-driven insights don’t just assist with marketing - they inform it, too. Data analytics technology can provide real-time responses to your marketing and other manoeuvres.
DRIVE YOUR MARKETING
Thanks to data-driven insights, sourcing a new donor with marketing targeting their personal needs via data analytics and invigorated marketing techniques has never been easier.
BRING TOGETHER YOUR DONORS AND YOUR CHARITY
The personal touch shouldn’t just extend to your donors. By infusing the relevant technology across the whole supply chain, you can bring your colleagues closer to your customers, ensuring a personal experience needed to persuade contributors.
GUIDE VIA MARKETING
Your marketing capabilities shouldn’t just stick to one platform. You need to ensure you grab your donors’ attention at each step of the way, guaranteeing repeat donors and supporting your efforts.
THINK FORWARD, THINK FUTURE
The future is digital - and that’s what your donors want to see. An effective organisation with the relevant technology isn’t just a marketing magnet in this day and age, but it also bolsters their trust in your organisation.
COMMUNICATE VIA TECH
Your need to engage with your donors at every step of the way - from the content you produce, to questions and queries they might have before signing the dotted line. And that means your business needs the necessary technology to facilitate communication.
STREAMLINE THE SUPPLY CHAIN
Digitalisation doesn’t equate to a revamped website and shiny new printer in head office. Your entire team needs technology to boost communication, collaboration, and streamline the new operational model.
LEARN TO EVOLVE
It’s official: the world is tech-obsessed. That means that when you introduce core pieces of up-to-date technology, you open the door to future digital changes and allow a seamless evolution towards digitalisation.
OVERHAUL YOUR OPERATIONS
Your organisation doesn’t just need a technological overhaul. An operational rethink puts efficiency first, remodelling your organisation in terms of both your sector and your specific situation.
+ What is the charity sector?
Also known as the voluntary sector or the third sector includes all organisations that aim to create social wealth rather than material wealth. It only includes non-government non-profit organisations.
+ Is the charity sector growing?
As a result of falling donations and reduced government income to charitable organisations the charity sector’s growth has stuttered. The recent Covid-19 pandemic however has further stunted donations and fundraising efforts, with approximately a 24% decrease in total income (PwC) for the UK.
+ How has technology changed the charity sector?
How your donors donate to your charity has already shifted. Taking part in fundraising is officially on the web and is directed via social media marketing campaigns. Sourcing data from the donors for ethical data analysis to connect with donors is already an essential tool to have in your arsenal. But GDPR and social media platforms have complicated the picture with new data restrictions.
+ What is the future of the charity sector?
From the way charities raise funds, including ditching direct debits and swapping cash collection for lotteries and online transactions, to the way volunteers work for their charities on more of an employment basis, the transition from a boomer society to a millennial one will alter the face of charity.
+ What are the trends for the charity sector?
As the future of the sector takes on millennial characteristics, the trends meet the same end. Voice technology, such as allowing people to donate via technology such as Amazon’s Alexa, is the champion of this. Email marketing and donations through social media with a focus on data analytics and battle with GDPR are also vital trends sweeping through the sector.
Taking things technological might seem a challenging feat set to put your troops through their paces, but with Lolly Co at every step of the way, navigating the new territory need not be difficult. In fact, with our tech-team assessing your business’ exact needs and walking you through each step, you don’t need a map, either! But, if you do fancy finding your way around tomorrow’s business technology, you can start here.
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