It’s time to re-think charity.

The charity sector has always upheld itself as unique when compared to other industries seeking success via profit. Charitable organisations, on the other hand, have a far greater moral obligation to seek monetary gain and pass it on to those it aims to support.

It’s for this reason that harnessing the power of digitalisation to secure a streamlined operation and in turn curate more efficient processes for their charitable efforts is key. And with increasing amounts of regulation to overcome, such as GDPR, forming a strategy that works for donors in this century is vital.

And we can help you get started.

All About Acquisition

At the centre of charitable organisations is sourcing donors that are willing to contribute and to support your efforts. Sourcing valuable methods of doing so pivots on your marketing and communication methods in this technology-driven world.

Dissect Donor Data

Direct marketing is no longer a viable option for charities thanks to GDPR. Auditing income sources and acquisition is the future of this industry, ensuring you can use data-driven insights to tap into your donors’ expectations from your charity.

Drive Productivity

Due to the nature of charitable organisations, juggling a huge number of remote employees, volunteers, and paid staff can make for inefficient operations; you need to rethink how your charity works via its technological capabilities.

On The Production Line

The charity sector is currently facing a crisis.

Sure, total charitable giving has risen in recent years and is only set to grow, but disruption from new entrants into the sector has meant survival has become a struggle.

Finding the outlets to overcome this struggle doesn’t just translate to a need to source a greater volume of donors, nor a need to increase the amount each is willing to give; streamlining operations with data-driven insights into donor acquisition and communication across a large team via the necessary technologies is vital to raising efficiency.

By bringing together your essential processes and the all-important customer, we can frame your organsiation in a whole new light.

For The Customer

It’s safe to say that the charity sector is individual. It stands out from the crowd, and it stands firm in its aim.

But that’s not to say it’s not driven by the same goals as other industries regarding its own technological overhaul. In fact, central to its digital rethink is satisfying their donors, and ensuring they gain more in the future. Revitalised efforts of donor acquisition and real-time analysis of their exact needs can be traced back to data analysis via the latest technologies.

Charity might not have the same aims as alternative industries seeking profit, but survival in a disrupted sector all comes down to the donor instead of the customer.

Your motivations aren't fully driven by the prospect of your own monthly wages, but just as other businesses that need to make money to survive - and then carry on with their work - finding the donors and engaging them is key to your business.

Anyone with a growing business needs automation in order to succeed. Our inbound leads and sales due to online inquires grew by 200% month over month.

Michael Garcia Director of Marketing, Answering Legal

You're in good company
Do You Dare Go Digital?

For those with an ear to the ground, this is also known as a Digital Transformation.

A Digital Transformation rethinks how you manage your employees, your client’s and business’ data, and how you carry out your business operations. Or, in simple terms, a DT is the technological revamp your business needs to stay competitive.

As already made clear, the charity sector is forecasted to take on individual challenges and consider sector-specific issues. Thus, it would appear as if it would stand apart from the typical aims of a digital transformation: namely customer engagement and efficiency.

This is not true.

In fact, its the need to keep up with businesses from other sectors that drives its need to digitalise. The technology at the centre of this includes mobile technologies and the cloud to bring remote workers, volunteers, and colleagues at the head office together, and data analytics to analyse donor data at pace. On a greater level than other sectors is the need to be efficient in their marketing and acquisition to ensure the donations and support is confirmed.

By allowing technology utilised in each process to be updated to modern standards, the streamlining of the operations can be achieved, securing donors at a new-found speed and ensuring future donors can also be targeted.

Put Personalisation At The Fore Of Your Business

As mentioned previously, these data-driven insights don’t just assist with marketing - they inform it, too. Data analytics technology can provide real-time responses to your marketing and other manoeuvres.

Thanks to data-driven insights, sourcing a new donor with marketing targeting their personal needs via data analytics and invigorated marketing techniques has never been easier.

The personal touch shouldn’t just extend to your donors. By infusing the relevant technology across the whole supply chain, you can bring your colleagues closer to your customers, ensuring a personal experience needed to persuade contributors.

Engage With The Need For Engagement

Your marketing capabilities shouldn’t just stick to one platform. You need to ensure you grab your donors’ attention at each step of the way, guaranteeing repeat donors and supporting your efforts.

The future is digital - and that’s what your donors want to see. An effective organisation with the relevant technology isn’t just a marketing magnet in this day and age, but it also bolsters their trust in your organisation.

Your need to engage with your donors at every step of the way - from the content you produce, to questions and queries they might have before signing the dotted line. And that means your business needs the necessary technology to facilitate communication.

Enforce Efficiency Via Technology

Digitalisation doesn’t equate to a revamped website and shiny new printer in head office. Your entire team needs technology to boost communication, collaboration, and streamline the new operational model.

It’s official: the world is tech-obsessed. That means that when you introduce core pieces of up-to-date technology, you open the door to future digital changes and allow a seamless evolution towards digitalisation.

Your organisation doesn’t just need a technological overhaul. An operational rethink puts efficiency first, remodelling your organisation in terms of both your sector and your specific situation

We're Sowing The Seeds Of Change

Taking things technological might seem a challenging feat set to put your troops through their paces, but with Lolly Co at every step of the way, navigating the new territory need not be difficult. In fact, with our tech-team assessing your business’ exact needs and walking you through each step, you don’t need a map, either! But, if you do fancy finding your way around tomorrow’s business technology, you can start here.