The charity sector has always upheld itself as unique when compared to other industries seeking success via profit. Charitable organisations, on the other hand, have a far greater moral obligation to seek monetary gain and pass it on to those it aims to support.
It’s for this reason that harnessing the power of digitalisation to secure a streamlined operation and in turn curate more efficient processes for their charitable efforts is key. And with increasing amounts of regulation to overcome, such as GDPR, forming a strategy that works for donors in this century is vital.
And we can help you get started.
The charity sector is currently facing a crisis.
Sure, total charitable giving has risen in recent years and is only set to grow, but disruption from new entrants into the sector has meant survival has become a struggle.
Finding the outlets to overcome this struggle doesn’t just translate to a need to source a greater volume of donors, nor a need to increase the amount each is willing to give; streamlining operations with data-driven insights into donor acquisition and communication across a large team via the necessary technologies is vital to raising efficiency.
By bringing together your essential processes and the all-important customer, we can frame your organsiation in a whole new light.
It’s safe to say that the charity sector is individual. It stands out from the crowd, and it stands firm in its aim.
But that’s not to say it’s not driven by the same goals as other industries regarding its own technological overhaul. In fact, central to its digital rethink is satisfying their donors, and ensuring they gain more in the future. Revitalised efforts of donor acquisition and real-time analysis of their exact needs can be traced back to data analysis via the latest technologies.
Charity might not have the same aims as alternative industries seeking profit, but survival in a disrupted sector all comes down to the donor instead of the customer.
Your motivations aren't fully driven by the prospect of your own monthly wages, but just as other businesses that need to make money to survive - and then carry on with their work - finding the donors and engaging them is key to your business.
Michael Garcia Director of Marketing, Answering Legal
For those with an ear to the ground, this is also known as a Digital Transformation.
A Digital Transformation rethinks how you manage your employees, your client’s and business’ data, and how you carry out your business operations. Or, in simple terms, a DT is the technological revamp your business needs to stay competitive.
As already made clear, the charity sector is forecasted to take on individual challenges and consider sector-specific issues. Thus, it would appear as if it would stand apart from the typical aims of a digital transformation: namely customer engagement and efficiency.
This is not true.
In fact, its the need to keep up with businesses from other sectors that drives its need to digitalise. The technology at the centre of this includes mobile technologies and the cloud to bring remote workers, volunteers, and colleagues at the head office together, and data analytics to analyse donor data at pace. On a greater level than other sectors is the need to be efficient in their marketing and acquisition to ensure the donations and support is confirmed.
By allowing technology utilised in each process to be updated to modern standards, the streamlining of the operations can be achieved, securing donors at a new-found speed and ensuring future donors can also be targeted.
SOURCE DATA-DRIVEN INSIGHTS
As mentioned previously, these data-driven insights don’t just assist with marketing - they inform it, too. Data analytics technology can provide real-time responses to your marketing and other manoeuvres.
DRIVE YOUR MARKETING
Thanks to data-driven insights, sourcing a new donor with marketing targeting their personal needs via data analytics and invigorated marketing techniques has never been easier.
BRING TOGETHER YOUR DONORS AND YOUR CHARITY
The personal touch shouldn’t just extend to your donors. By infusing the relevant technology across the whole supply chain, you can bring your colleagues closer to your customers, ensuring a personal experience needed to persuade contributors.
GUIDE VIA MARKETING
Your marketing capabilities shouldn’t just stick to one platform. You need to ensure you grab your donors’ attention at each step of the way, guaranteeing repeat donors and supporting your efforts.
THINK FORWARD, THINK FUTURE
The future is digital - and that’s what your donors want to see. An effective organisation with the relevant technology isn’t just a marketing magnet in this day and age, but it also bolsters their trust in your organisation.
COMMUNICATE VIA TECH
Your need to engage with your donors at every step of the way - from the content you produce, to questions and queries they might have before signing the dotted line. And that means your business needs the necessary technology to facilitate communication.
STREAMLINE THE SUPPLY CHAIN
Digitalisation doesn’t equate to a revamped website and shiny new printer in head office. Your entire team needs technology to boost communication, collaboration, and streamline the new operational model.
LEARN TO EVOLVE
It’s official: the world is tech-obsessed. That means that when you introduce core pieces of up-to-date technology, you open the door to future digital changes and allow a seamless evolution towards digitalisation.
OVERHAUL YOUR OPERATIONS
Your organisation doesn’t just need a technological overhaul. An operational rethink puts efficiency first, remodelling your organisation in terms of both your sector and your specific situation
Taking things technological might seem a challenging feat set to put your troops through their paces, but with Lolly Co at every step of the way, navigating the new territory need not be difficult. In fact, with our tech-team assessing your business’ exact needs and walking you through each step, you don’t need a map, either! But, if you do fancy finding your way around tomorrow’s business technology, you can start here.
Join global leaders who depend on Lolly Co to transform their businesses with advanced technology & automation.
Discover how digital transformation can help your business accelerate by reaching new technological heights via a free consultation with one of our expert consultants.
Want to speak to someone now?
Call 0203 150 0206