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Digital Marketing Automation

We use automation to make your

digital marketing disruptive

Disruption is not pushing your firm out of the industry – it’s opening up opportunities to understand the consumer that much more. We can automate the processes preventing your team from seizing them.

It’s near impossible to know if your marketing initiatives are working – unless it’s pulling in dozens of leads and rocketing your sales figures. How consumers are responding to your campaigns can be invisible to the naked eye. And these same consumers are ramping up their needs, focusing on super-fast service delivery and a personalized experience. Demand is evolving. Data can help you keep up. Advanced insight technology can now reveal what your audience really thinks of your campaigns at each stage of the sales funnel. These analytics tools, armed with digital omnichannel initiatives, can help your team decode what’s going right and what’s going wrong. And we can help you focus on these technologies by turning your daily mundane, repetitive tasks over to a computer with marketing automation.

  • We can streamline your core processes with marketing automation, such as automatic email marketing or social media scheduling.
  • We can take repetitive tasks off your hands and free up your team to focus on new opportunities.
  • Our automation consultants can highlight digital tools and opportunities your teams need to chase up.
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Select technologies
supercharge marketing efforts

Disruption in marketing is not led by aggressive competitors and agile agencies. This time, it’s being introduced by the consumer. Their expectations are moving faster than ever, leaving you behind in a cloud of dust. You need to keep up.

The creative industries have always been marked by a need to stay agile. Failing to understand the new consumer and shift with them is costly. No – it’s a waste. Agility is essential to determine their new needs and keep up with them as they evolve again and again. Technologies that can pinpoint these changing trends, and even predict when the tide will turn, put your lead generation efforts one step ahead. But these digital initiatives are not enough. Making room to accommodate the response to a shift is just as essential. The fastest, most accurate consumer data will be useless if you cannot utilize it. Here’s where we come in.

Custom marketing automation can dice up your to-do list, allowing you to focus on the consumer and not internal processes. Essential marketing tasks, such as scheduling content, email marketing, and responding to calls to action can be whittled down to mere moments of your time with software. This means your entire team can focus on brainstorming better, more effective campaigns and tailor them as consumers engage. You already know that creativity is not to be rushed; why not reinvest time into your team’s fullest potential?

Increase engagement with hyper-personalization

Utilize metrics and interactivity tools to understand how specific customers respond to marketing campaigns. Use that juicy data to respond at an individual level with a thoughtful, customer-centric response that speaks directly to them. Literally.

Ditch low-conversion marketing campaigns with accurate, data-driven insights

Know exactly what your customers want exactly when they want it with data analytics tools. Armed with analytics tools, your team can pinpoint interest, and engagement, finding new opportunities to make campaigns even more effective. That's what you call customer relationship management.

Boost lead generation with initiatives based on interactivity

Satisfy the needs of the new generation with interactive, highly-engaging technologies. Live streams, shareable posts, and debates in the comments can incorporate potential customers directly into the brand. Approaching the audience is now essential.

Stay in step with customer needs by freeing-up time with marketing automation software

Meet the time-critical expectations of effective marketing campaigns by combining bespoke automation with metrics. When certain actions are completed by a consumer, the software can respond with a select, personalized answer without manual intervention.

Enhance interaction with an end-to-end omnichannel experience

Leverage powerful omnichannel experiences to meet the consumer throughout the sales funnel. Social media, email marketing, and online advertising are a triple-threat that make engagement effortless, also they’re near-impossible to say ‘no’ to.

Produce a flawless marketing strategy designed with specific consumer desires

Track consumer behavior, whether that’s from impressions, cookies, or clicks, with analytics tools that can unravel even the most complex customer needs. Brainstorming your next project just got that much easier. No more excuses for low conversions.

Here’s how
we can help

We can prepare your team with the tools and technologies that prepare them for even the trickiest of consumers and campaigns. By taking the boring marketing processes off your hands, the marketing department can get back to what they do best: converting customers.

Here’s the problem: software is no replacement for creativity, it can’t research buyer personas or sketch out ideas for new video ads. It can’t come up with pun-tastic copy. But what it can do is provide exclusive intel for the audience you’re taking aim at. It provides a secure, future-proof grounding for new campaigns by highlighting the data you need to take into account. All that leaves you to do is fill in the blanks with your marketing efforts. Here’s the other problem: finding the time to invest in this technology whittles down the 9-to-5 even further. You shouldn’t leap at an opportunity that might starve your company before you even set off.

This is why we champion marketing automation. It restores the 9-to-5, allowing your team to focus on value-generating tasks and customer relationship management. And whille they put their skills into practice, you can implement these shiny, new technologies. It gives your team a chance to take stock of your digital solutions, adapt them in step with disruption, and then get back to business. Marking automation software won’t revolutionize your business – but it will arm you with the tools required to overthrow the king.

Frequently Asked Questions

For every technology question there is a technology expert. In fact, we've probably already answered it below.

This is the adoption of digital technologies to improve business processes, increase value for customers and create a digital culture in the workplace.

Process transformation: Modifying the elements of a process to achieve certain goals.

Business model transformation: Reinventing a business model that finds new paths to growth.

Domain transformation: Moving into new industries or sectors (e.g. Amazon moving into Amazon Web Services).

Cultural transformation: Updating a company culture so it fosters innovation.

This is the marked shift to the pursuit of digital excellence through the optimization of your digital channels, such as social media and email marketing.

The former is essential when digitalizing a company. However, it targets a specific part of your business.

It made digital marketing. And now, it’s making campaigns far more personalized and immersive by creating environments that can target customers more specifically.

We've cashed all the cheques: digital banking generates long-term growth

We can help your team navigate what's been left behind by COVID-19.

90%
Average amount of time saved using RPA in banking processes
$49k
Average savings for mid-sized banks with process automation
50%
Average proportion of bank employee tasks that can be automated

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