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With the rise of this technology-driven era, most industries are forecasted disruption from new competitors entering the market. But the hospitality and leisure sector - despite the complex cluster of businesses that are a part of it - are not due a simple transformation.
This is where we come in.
Despite the array of changes anticipated for different businesses, the entire sector should stick to a simple principle of a technological overhaul: ensuring your business remains compliant with the customer. Monitoring customer demands and needs from the hotels to the local restaurants, and then altering your business' operating methods and services to meet them is vital to your business' survival.
Modernising and re-defining relevancy is the future of this industry.
There’s two sides to every story - and streamlined operations starts this tale. This starts with informing and educating your entire team on the latest digital innovations and the newest practices your business needs to latch onto to keep customer-centric. On top of this, going beyond the customer and striving to compete is an essential principle that must be diffused across the entire supply chain.
Central to this is unlocking new avenues for revenue and unleashing high levels of growth to keep competitive in what is yet another disrupted industry whilst focusing on vital tasks, such as lowering real estate costs.
And with volatility set to rock this sector to its core via market pressures and global crises - especially in terms of threats to aviation - ensuring all areas of revenue is secured is vital for basic means of business survival. Aviation in particular requires niche support thanks to price transparency, deregulation, and fuel prices which have amped up competition among airlines.
The customer is always right - and the spotlight is shining on them here, too. Each and every move made by the hospitality and leisure industry needs to focus its full attention on the customer and re-orientate to stay both relevant and readily competitive against member firms in terms of low prices and loyal customers. But how can you ensure this for your business?
AI is the first step in the strategy. It ensures that fine-tuning the services on offer and the content that is driving customers towards your business are working like a finely-tuned machine.
Rebranding follows closely behind. It confirms from the inside-out that your business is well and truly on-trend. Customers want to know that you're business is raring to respond to their needs and wants, and what you put out to the world confirms this. This can only be achieved via marketing and employee-driven customer service with a due diligence.
We know how to do both of these things.
Director of Technology, Simply Brands
The hospitality and leisure sector might appear a wide array of businesses, but amongst the services available is the core principles of a digital transformation that is shared by other industries: the focus is on the customer. Each service is directed to the customers’ exact demands, so it suffices to say meeting this is a necessity for survival.
For those with an ear to the ground, this process is also known as a Digital Transformation. A Digital Transformation rethinks how you manage your employees, your clients’ and business’ data, and how you carry out your business operations. Or, in simple terms, a DT is the technological revamp your business needs to stay competitive.
Airlines, for example, will navigate their transformation by unlocking untapped revenue and alternative methods of adapting to changes in their market. Businesses involved in the leisure industry more generally, on the other hand, will have to focus their attention on rebranding their business via outlets such as social media and put the customer service experience that is powered by data-driven insights and met with AI at the fore of their actions. Furthermore, new platforms to connect with the customer are also set to dominate the industry in its entirety.
There might be no simple answer to your digitalisation, but the core principle of the industry remains the same: the customer is always right.
And by harnessing a wide range of third-party services and algorithms for your tech-driven overhaul, cutting out development time and reaping the rewards of continuous innovation are much easier to grasp. From there a technological evolution is possible, and is far easier to achieve.
SOURCE DATA-DRIVEN INSIGHTS
If only there was a way to work out what your customers want, and when they want it. There is? Harness the power of data-driven insights to detect their desires, and meet them.
BRING YOUR CUSTOMER INTO THE CLOUD
Your business needs to align with your customers’ needs, whether rain or shine. And with cloud computing within your grasp, this has never been easier.
ENSURE EXPERIENCE VIA EMPLOYEES
The cloud isn’t the only way to connect with your customers’ specific needs; ensure each member of your team is attuned to analysing and providing the personal experience they expect.
RE-BRAND WITH YOUR CUSTOMER IN MIND
‘Engagement’ might be the buzzword here, but ‘inspiration’ doesn’t fall too far behind, either. By ensuring your workforce, customers and your brand are directed towards inspiration, your brand can put experience first.
COLLABORATE ACROSS THE WHOLE TEAM
Customer is king - and collaboration is, too. String together the entire business and ensure your employees are also harnessing the power of data-driven insights to engage with the customer experience.
RE-DEFINE VIA RETAIL
Seeking new solutions for customer engagement starts with walking in their shoes - but seeing things from the retail industry's perspective? That's how you can bring together tech, people, and operations with a monetary focus.
TAKE THINGS TECHNOLOGICAL WITH EVERY EMPLOYEE
Daring to go digital doesn’t extend as far as downloading that software for this department. By ensuring each member of the team - from the senior managing director to the interns - has sufficient digitalisation, communication, and collaboration can streamline the entire business.
ADAPT TO SURVIVE
Digitalisation goes much further than matching an innovation put forward by a rival business. By maintaining a constant flow of innovation, adapting to new challenges and changes has never been more simple.
MEET AIRLINES’ SPECIFIC NEEDS
These solutions might seem rather generic, but specific ideas for the aviation industry are also required: tailoring operational improvements, debt restructuring, and cash management are just a few of the solutions in-store.
+ What is the hospitality and leisure sector?
The leisure and hospitality sector include a wide range of businesses within the service industry. This includes accommodation, food services, event planning, transport services, and other services that support and benefit from the tourism industry. There are 4 sectors within the hospitality industry: food and beverages, travel and tourism, lodging, and recreation.
+ Is the hospitality and leisure sector growing?
The hospitality and leisure sector has always relied on a strong economy for survival - and thanks to the Covid-19 pandemic, the sector is forecasted to suffer a severe contraction for the time being.
+ What is the future of the hospitality and leisure industry?
Post-Covid, the hospitality and leisure industry will have to focus its efforts on the millennial generation with sustainability, a global perspective, and customer experience taking the fore. Adapting to the latest safety needs for customers, however, is a necessity at present.
+ What are the trends for the hospitality and leisure sector?
Future trends for this sector include millennial-driven concepts such as sustainability in accommodation, food and drink, and events. When Covid-19 has passed, another trend that will present itself is travel to international and off-the-beaten-track destinations, such as Central and South America, as well as the pressure to adapt to unique experiences provided by threats such as Airbnb.
+ How is technology changing the hospitality and leisure sector?
The leisure and hospitality sector has been transformed by digital solutions that bring the customer in closer contact with the business itself: social media and the subsequent customer insights gained from it and online recruitment are the most beneficial consequences of digitalisation.
Taking things technological might seem a challenging feat set to put your troops through their paces, but with Lolly Co at every step of the way, navigating the new territory need not be difficult. In fact, with our tech-team assessing your business’ exact needs and walking you through each step, you don’t need a map, either! But, if you do fancy finding your way around tomorrow’s business technology, you can start here.
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