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The creative sectors have always been ahead of the curve, with the brains behind media and entertainment tapping into technology long before a variety of other sectors made the same move. Nevertheless, with the recent hit taken by the industry due to Coronavirus and disruption altering the industry thanks to new competitors entering the industry, firms are not set for plain sailing.
But in order to steady the ship and take on the waves, your firm needs to have the customer front and centre, and then utilise the latest technology to adapt to their lightning-fast changing needs.
Are you up for the challenge?
As with most disrupted industries, the media and entertainment sector has had to reinvigorate the production of its goods and services. And this starts with those all-important customer insights - from here, other digitalisation efforts can be realised.
Specifically, the new technologies involved in this includes software-driven network services to revive network operations, applied intelligence to spread smart tech across each avenue of your business, and the necessary cybersecurity required to protect your business from online threats.
This is especially vital as the industry moves online.
Aligning each step of the entertainment experience with a personalised and relevant alternative is key to guaranteeing the engagement only expensive marketing campaigns run by leading companies could afford.
There are two sides to every story - and this particular tale starts with the customer. The media and entertainment sector rests on a simple principle: providing for the audience’s needs and wants in order to driven profitability. The thing is, ensuring this can be secured isn’t as simple as it sounds.
To unleash the power of the customer’s insights for your business, you need to tap into a personalised customer experience driven by your digital strategy. This encompasses automation, hyper-personalisation, and AI to forge value generation. Blockchain can also be utilised, bringing the latest tech to each employee.
You need to curate customer satisfaction and move with the tide of demand to maintain business stability, all the while upholding the standards required of such complex products. Balancing the ever-changing technological trends for your operations and for the customer are feats not to be taken lightly.
And we can do it for you.
Director of Technology, Simply Brands
For those with an ear to the ground, our services carry out a Digital Transformation.
A Digital Transformation rethinks how you manage your employees', your clients' and business’ data, and how you carry out your business operations. Or, in simple terms, a DT is the technological revamp your business needs to stay competitive.
And whilst the media and entertainment sector might already be anchored firmly in the 21st century and have ‘competitivity’ at its core, this industry is not set to sit out of the latest changes in the world of media companies. If anything, the pace of change in this industry instead suggests the need to stay agile against competitors is more vital than ever.
To achieve this and ensure your business stays afloat, certain technologies framed around data-driven insights sourced from customers are the fundamental building blocks of your future. From reassessed advertising capabilities, to the new audience experience, the digital world leaves no stone unturned. The entertainment industry must constantly deliver, whether it's producing the goods in question or showcasing their abilities. This industry needs a complete overhaul.
With an ever-changing industry targeting different avenues of customer-interest, it is vital your business adapts, and adapts fast through our consulting services.
MARKET YOUR WAY TO SUCCESS
Marketing platforms are now the battlefields for big brands looking to make their name in the industry - a personal touch need not only extend to customer service representatives.
CONNECT WITH YOUR CUSTOMERS
With the whole world online, your customers are never too far from the shelter of the cloud. Tap into the new way to connect with customers, and maximise marketing.
USE ANALYTICS TO YOUR ADVANTAGE
Your clientele might know what they want, but you can make it that much easier. Thanks to freshly sourced data, discovering their demands and aligning the products to their needs only takes a tap or two.
GO DIGITAL WITH VIDEO
Your marketing capabilities are at the forefront of your fight to find customers and keep ‘em hungry for more. And the latest way to secure this victory is via innovation with your digital video business.
GUIDE CUSTOMERS VIA MARKETING
By implementing the personal touch for each step of the purchase process from researching your products, experiencing your marketing, to handing over their financial details, your customer can be engaged at every step of the way.
INNOVATE FOR ENGAGEMENT
In this day and age, business leaders aren’t the only ones that want to tap into digitalisation. Your customers are also harnessing the power of the latest technology, so much so that innovation is an attractive asset to any business.
ENJOY AN INCREASINGLY CONNECTED WORKFORCE
By introducing the necessary technology to each employee, you can streamline even the simplest tasks and create the culture of innovation required to shave wasted time off the clock.
HARNESS THE HUGE DATA AVAILABLE
Seeing the future no longer requires a crystal ball; use predictive insights to forecast the future of your business, and align its key components including customer service, marketing and finances.
FOCUS ON AI
Applied intelligence doesn’t just sound like any ol’ innovation that can elevate your efficiency. It has the potential to both solve challenges and bring smart technology to your entire business.
+ What is the media and entertainment sector?
This industry includes all businesses that operate in film, television, radio, and print production. There are five individual sectors within it - they include film, television, video games, print and publishing.
+ Is the media and entertainment sector growing?
The global media and entertainment sector was predicted to continue its steady growth as a result of personalised media interactions that are facilitated by streaming technology, but as a result of the Covid-19 pandemic, the growth has been stunted. It is expected to quickly rise as restrictions are lifted.
+ What is the future of the media and entertainment industry?
Video streaming will stay on course for growth, and ad-supported video as well as targeted advertising will emerge at a much faster rate. As more streaming platforms seek to take up their market share, mergers and acquisitions are also soon predicted for the sector.
+ What are the trends in the media and entertainment industry?
There’s a vast range of trends on offer for this fast-paced industry, but the most popular include Virtual Reality technology for customer use, convergence between media companies, 5G opportunities, and increased data consumption.
+ How is technology changing the media and entertainment industry?
The media and entertainment sector has always relied on the latest technology to stay ahead of the competition from upgrading from black and white to colour television, to streaming with 4k cameras. The most common ways tech is used in the industry includes software for streaming services, and for recording and completing projects for the industry.
Taking things technological might seem a challenging feat set to put your troops through their paces, but with Lolly Co at every step of the way, navigating the new territory need not be difficult. In fact, with our tech-team assessing your business’ exact needs and walking you through each step, you don’t need a map, either! But, if you do fancy finding your way around tomorrow’s business technology, you can start here.
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