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This labor-intensive industry has always been rooted in technology from years gone by - but the future isn’t set on leaving this sector behind. With industry-lead competition enforcing disruption through your sector - and industry-based challenges to confront such as commodity prices - keeping one step ahead is no easy feat.
But we like a challenge.
The future of this sector relies on a technological overhaul driven by new avenues of growth. You need to match the revenue creation of your competitors within your own projects and then find ways to go beyond them. And with an ever-quickening pace forcing you off the track, you cannot afford to stagnate. You need to innovate now.
There’s two sides to every story, and this particular tale starts with yo fundamental business processes. Customer-focused insights typically supercharge a digital transformation, but your production meets data-driven insights half-way.
At the centre of this is finding the tailored technology that can allow you business access to these real-time insights as related to your real-time operations.
AI, the Internet of Things, and cloud-based computing technologies are vital to reconnecting your head office and the entire supply chain’s operations, such as wetland delineation. This allows your business to identify issues at pace and provides your firm with greater control of safety measures and individual processes.
It’s a complete rethink that is aligned with your operations.
The customer is always right, right?
Data-driven insights typically form the core of digital transformations for a huge range of businesses outside of the natural resources sector.
And even though this is less technologically-driven, it is still vital that real-time insights into customer needs are explored for the rest of your digitalisation.
The analytics allow your entire supply chain to detect even the smallest of changes to consumer demand to your products and services, allowing easy alteration and editing capabilities to your marketing and operations.
You can meet their needs as certified wetlands delineators before they even know what they want.
Simply parallel your newfound natural resources practice with your marketing strategy, and you can revise the relevancy you need to thrive in the midst of the competition.
Director of Technology, Simply Brands
No two industries at the same. And with the natural resources sector relying on manual labour and older technologies, this sector has confirmed that it will not follow a digitalisation strategy similar to other sectors. That being said, it does tap into the vital concepts expected of other industries, including customer engagement and personalisation, and elevated efficiency.
For those with an ear to the ground, this is also known as a Digital Transformation. A Digital Transformation rethinks how you manage your employees, your clients’ and business’ data, and how you carry out your business operations. Or, in simple terms, a DT is the technological revamp building materials companies need to stay competitive.
The natural resources sector however does foster itself on overhauling its operations via the latest technologies. Innovation thus centres around this. From there, efficiency can be unleashed and your business brought firmly into the 21st century.
At the core of this is intelligent analytics which bring together the all-important data-driven insights into your customers' changing needs with a human, analytical perspective. It provides instant numbers and immediate analysis of what the insights actually mean. From there you can formulate a new and ever-evolving marketing and sales strategy that allows sustainable development and operational excellence.
Connect with your customers, and connect with your business.
FUEL DISRUPTIVE GROWTH
Utilise the power of digital technology and unleash customers expectations via the latest computing technologies, and adapt to changing demand in an ever-disrupted industry.
STRATEGISE VIA CUSTOMER CHANNELS
Rethink operations via technologies that analyse customer needs and decode the new channels to market. You need to source marketing channels that drive relevancy in your business.
REDEFINE YOUR AGILITY
Don’t just personalise through product development. Meet new operating models which meet the expectations of the digital era, and align with the customer throughout your entire operations and marketing process.
IDENTIFY CUSTOMER INSIGHT VIA SUPPLY CHAIN MANAGEMENT
Forge a link with customer demands by ensuring the entire supply chain is focused on providing directly for them.
INNOVATION EQUALS ENGAGEMENT
Engaging a new customer and scoring a conversion is no longer about catchy slogans. Digitalisation is far more eye-catching than neon billboards and flashing signs.
SYNC WITH THE WHOLE SUPPLY CHAIN
Connect with the customer and their changing needs by rerouting the entire supply chain via the latest necessary tech to detect even the subtlest of trends. Real-time insights, real-time response.
RECONNECT YOUR OPERATIONS
Bring together your operations and your technology via data-driven insights that provide your business with instant access to business risks, actions, and maintenance issues.
DIGITALISE THE PLANT
The Internet of Things is the forefront of this sector’s technology overhaul. By connecting your business from head office to the field workers, you can manage with more efficiency via quick updates and faster solutions.
INCLUDE THE EMPLOYEES AND EXECUTIVES
From the field worker to the CFO in head office, each avenue of your business needs digitalisation. Streamline your entire business - that means all of your employees.
+ What is the natural resources sector?
This sector includes businesses that locate and extract natural resource reserves around the world. There are three sectors that make up the industry: agriculture, forestry, and fishing and hunting.
+ Is the natural resources sector growing?
Before the Covid-19 pandemic, the sector was on course for steady growth. However, the fall in demand experienced by global commodity markets and subsequent investor uncertainty has created a downturn for a large number of firms operating in the sector.
+ What is the future of the natural resources industry?
As a result of the Covid-19 pandemic, this sector is due to face long-term uncertainty until the global economy has reached its pre-Coronavirus position as it is tied to national economies. Despite this uncertainty, however, is the assured emergence of new technological innovations, such as big data and analytics.
+ What are the trends in the natural resources industry?
Specific to this industry, adapting natural resources firms to the low-carbon economy, harnessing the power of automation for extraction and processing resources, adopting new business models and wearable sensors for fieldworkers, and utilising analytics for big data are the essential trends for this sector.
+ How is technology changing the natural resources industry?
This sector already uses digital solutions that facilitate basic operations, such as innovative machinery for sourcing the natural resources and software systems that streamline and monitor operations. This includes materials handling and the shipping of the resources.
Taking things technological might seem a challenging feat set to rock your natural resources company to its foundations, but with Lolly Co at every step of the way, navigating the uncharted territory need not detract from your business. In fact, with our tech-team assessing your business’ exact needs and walking you through each step, you don’t need an map, either! But, if you do fancy finding your way around the future of your business, you can start here.
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