Thanks to the dawn of the digital era, most industries are forecasted for timely disruption from new competitors. But it's the travel industry which is forecasted for its own brand of turbulence. And with a variety of different businesses collected under the umbrella of the industry, the digital transformation on the cards is by no means a simple affair. And that’s where we come in.
Nevertheless, across the entire industry, the focus is on the basic principle of a technological overhaul: ensuring your business remains compliant with the customer. Keeping up with their changing demands - and monitoring how they change, too - is key to ensuring you stay up-to-date with your competition.
Modernising and re-defining relevancy is the future of this industry.
The future is now - and the future expects AI, chatbots and data-driven insights to transform your operations with one eye on the customer, and another on streamlining operations.
Login to the need for platforms your customers expect from travel businesses. Connected platforms can not only provide the experience they deserve, but also provide added insight into your customer.
Armed with loyalty programmes and content designed to entice and engage customers, meeting their demands and matching their desires has never been more vital.
There’s two sides to every story - and this particular tale starts with streamlining operations in the industry. Of course, this begins with ensuring the entire team is informed regarding the need to be customer-centric, but fundamental to the technological overhaul for this industry is the need to compete.
Central to this is unlocking new avenues for revenue and growth in order to keep competitive in a readily disrupted industry.
With market pressures and risks threatening the industry - especially that of aviation - ensuring all areas of income is secured is vital. Aviation in particular requires niche support thanks to price transparency, deregulation, and fuel prices which have amped up competition among airlines.
Plus, with customer expectations pushing down on the accelerator, too, fast-paced change is now the norm.
The customer is always right - and they take the spotlight here, too. Each move made by the travel industry focuses on the customer, re-orientating itself to stay relevant and competitive regarding prices and services. And it starts with customer loyalty.
Question is, how can one guarantee this?
AI is the first cog in the process, ensuring that fine-tuning both the services on offer and the content directing customers towards the business is working like a well-oiled money-making machine.
This streamlining is further served by the re-branding needed to confirm to customers that you are officially on-trend. Aligning with their needs is the message you need to put out, and can only be assured by your marketing and employee-driven service.
We know how to do just that.
Michael Garcia Director of Marketing, Answering Legal
The travel industry might appear a complicated array of businesses, but amongst the hospitality and aviation services is the core principles of a digital transformation shared by other industries: the focus is on the customer. Each service is directed to the customers’ demands, so it's suffice to say that meeting this is a necessity for survival.
For those with an ear to the ground, this process is also known as a Digital Transformation. A Digital Transformation rethinks how you manage your employees, your clients’ and business’ data, and how you carry out your business operations. Or, in simple terms, a DT is the technological revamp your business needs to stay competitive.
Airlines, for example, will have to follow a course directed at unlocking untapped revenue and sourcing new ways to adapt to changes in the market.
Businesses involved in hospitality more generally, on the other hand, will have to focus their attention on their brand, putting customer experience that is powered by data-driven insights and met with AI at the top of their to-do list. New platforms to connect with the customer are to dominate the industry in its entirety.
There might be no simple answers, but the core principle of the industry is anchored ever-still: the customer is always right.
DIGITALISE WITH DATA-DRIVEN INSIGHTS
If only there was a way to work out what your customers want, and when they want it. There is? Harness the power of data-driven insights to detect their desires, and meet them.
BRING YOUR CUSTOMER INTO THE CLOUD
Your business needs to align with your customers needs, whether rain or shine. And with cloud computing within your grasp, this has never been easier.
ENSURE CUSTOMER EXPERIENCE VIA EMPLOYEES
The cloud isn’t the only way to connect with your customers’ specific needs; ensure each member of your team is attuned to analysing and providing the personal experience they expect.
RE-BRAND WITH YOUR CUSTOMER IN MIND
‘Engagement’ might be the buzzword here, but ‘inspiration’ doesn’t fall too far behind, either. By ensuring your workforce, customers and your brand are directed towards inspiration, your brand can put experience first.
COLLABORATE ACROSS THE WHOLE TEAM
Customer is king - and collaboration is, too. String together the entire business and ensure your employees are also harnessing the power of data-driven insights to engage with the customer experience.
RE-DEFINE VIA RETAIL
Seeking new solutions for customer engagement starts with walking in their shoes - but seeing things from the retail industry? That's how you can bring together tech, people and operations with a monetary focus.
TAKE THINGS TECHNOLOGICAL WITH EVERY EMPLOYEE
Daring to go digital doesn’t extend as far as downloading that software for this department. By ensuring each member of the team has sufficient digitalisation, communication and collaboration can streamline the entire business.
ADAPT TO SURVIVE
Digitalisation goes much further than matching an innovation put forward by a rival business. By maintaining a constant flow of innovation, adapting to new challenges and changes has never been more simple.
MEET AIRLINES’ SPECIFIC NEEDS
These solutions might seem rather generic, but specific ideas for the aviation industry are also required: tailoring operational improvements, debt restructuring, and cash management are just a few of the solutions in-store.
Taking things technological might seem a challenging feat set to bring turbulence to your business, but with Lolly at every step of the way, navigating the uncharted territory need not detract from your business. In fact, with our tech-team assessing your business’ exact needs and walking you through each step, you don’t need an map, either! But, if you do fancy finding your way around the future of your business, you can start here.
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Discover how digital transformation can help your business accelerate by reaching new technological heights via a free consultation with one of our expert consultants.
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