API Integration Services

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An Application Programming Interface (API) is an interface that enables communication and connectivity between two or more software applications. With the proliferation of so many cloud-based systems, API’s now fulfill an important function of sharing and embedding data across many systems and applications.

How Can API Integrations Help?

Business applications are varied and often complex but with careful development API’s can be deployed to combine data sources and produce reliable results. The travel company Booking.com is a case in point that returns accurate search results from several accommodation partners using custom API integrations. Organizations can take advantage of API integration services for numerous applications. Dedicated API developers research and flesh out the software, ensuring the integration is accurate and that security can’t be compromised. Some of the more common applications of API include merchant payment services, POS retail, accounting, e-commerce store, connection of mobile apps, and ERP/CRM services.

How Do APIs Work?

What do APIs do?

Often the only way to connect to an external service is via an API. Ensuring the development and deployment of the integration is of the highest quality also ensures the services are secure and reliable.

More than 20,000 APIs are currently in use, and more are developed each day. They have become a necessity for business IT, where secure and reliable connections between complex applications are routinely required.

As a further development of using several APIs, they can be grouped together under the heading of an API integration platform, where often cloud-based tools integrate software applications over several platforms. An API-integrated platform offers much more versatility in terms of scalability and speed, which are much desired benefits for any fast-growing organization.

It’s easy to get a handle on just how important APIs have become in IT, where 90% of developers are now using APIs in some capacity.

Learn more about our process

4 Automation Process Steps



We deep-dive your entire business process systems using a series of workshops to understand the current state of play. We like to involve most of your staff, so no stone is left unturned creating a digital strategy, where stakeholders are aligned, business outcomes are defined, and the whole business model validated. From this, we calculate how much value automation will add and the complexity of integration that already exists



The first part of the design is functional, where all your existing and desired processes are converted into working automation solutions. The second part involves documenting these automation solutions into a cohesive plan that spans your entire organization. This blueprint needs to be verified by all stakeholders, so it aligns with the organization and culture



The technical details and specifications are transformed into a series of working solutions that integrate all the components into one API application. This summarizes the logic of the processes, transforming them into a business process application. Once complete, the processes need to be certified to verify their operation in production.



Live testing can start in the production environment. Any minor unforeseen problems can be smoothed out as processes are sequentially tested. All stakeholders are kept in the loop about implementation, so they become the eyes and ears in day-to-day operations.


Previous Clients

Hear from our past success stories.

Above all, it was the higher revenue we saw month-on-month which confirmed the benefits of our process optimisation and automation; instead of labouring over admin, we can now focus on building deeper relationships with patients. They've put the human element back in our business.

Lolly Co do a fantastic job, and are a pleasure to work with. They are clearly extremely competent at what they do, and have produced a system that is very clean, modern and successfully automates many of our day to day tasks. As experts in their field we wouldn't use anyone else.

I worked with the team on a custom rank tracker using an API, Big Query, and Google Data Studio. The group exceeded my expectations on timing and cost for the build. I got regular updates every step of the way, and there was never any uncertainty about what was happening. Already going back for phase two to add more features.


How do API integrations work?

Although there is plenty of stand-alone SEO software the possibility of connecting two or more sales platforms is only achieved by using an API, which offers an accurate understanding of sales productivity. By adding an API, the data is integrated, which helps analyze the response towards the SEO.

Lolly pride itself on its expertise in effectively coupling SEO with APIs. It partners with several SEO software providers, including Ahrefs, GSC, GA, Moz, SemRush, DataForSEO, SerpAPI, Clickup.


What are the benefits of API to your Organization?

API is the communication interface that enables separate systems in your organization to talk to each other. Without API you would have each system as a discrete data center, but without the possibility of co-mingling their data to produce meaningful statistics.

APIs offer numerous benefits that help organizations to grow and engage with their customers. The goals of using API are diverse, ranging from improving operational efficiency or sharing sales data with the accounting system.

How Can

APIs help your organization?

Cost reduction

API platform integration is now a familiar tool used to extend business capabilities. The flexibility of developing APIs sets the stage for quicker growth and innovation. Often developers don’t need to create an API from scratch, they can use an existing API and repurpose it with a small amount of code. This can make considerable time and cost savings.

Improved customer personalization In general, APIs improve customization by allowing developers to access and use data and functionality from other applications. In this way, developers can customize the website or app content to tailor it to the needs of users and visitors, making the user experience more flexible and personalized.

Interaction between apps, data, and devices

APIs expedite the interaction between apps, systems, data, and devices, and in doing so establish the connectivity across an organization system. This interrelation can be employed in numerous ways to gain insight into variables, such as the financial performance of the organization, the customer experience, or the popularity of social media.

Better customer experience

The flexibility of APIs is a valuable resource, which can be used to react to fast-changing customer expectations. Developers can quickly adapt an existing API to create customer experiences that will satisfy them.

Well-integrated APIs lead to more streamlined encounters for customers, which saves time and irritation, as well as leaving the customer with a good impression.

Frequently Asked Questions


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API stands for Application Programming Interface. An API is a set of programming code that enables data transmission between one software product and another.

An API sits between an application and the web server, and acts as an intermediary layer that processes data transfer between the systems. Here’s how an API works:

  1. A client application initiates an API call to request information. This request is processed from an application to the web server via the API’s Uniform Resource Identifier (URI), which includes all the relevant data.
  2. When the API receives the request it makes a call to the external program or web server.
  3. The server replies to the API with the requested information.
  4. The API then transfers the data to the initial requesting application.

Cost reduction. The flexibility of developing APIs sets the stage for quicker growth and innovation across all business activities.

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