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In simple terms, a digital transformation is the use of digital technology to create and alter business processes, business culture, and customer experiences to remain competitive in a competitive and changing market. In even simpler terms, it’s a must-have for your business.
We live in a tech-obsessed world - and if you want to stay afloat in your ever-disrupted industry, you need to learn to move with the tides of change. And this tide is picking up pace. A DT is an overhaul overtime, and requires your business to adapt to both the need for digitalisation, and to the need for staying competitive in your industry.
Here at Lolly Co, we pride ourselves on our provision of end-to-end services; we ensure that each piece of technology complies with and adapts to your changing business. Our digital transformation mirrors this, but take the entire picture into account, allowing you to hand over the reins and get back to your business.
It starts with you. We consider your business size, type, and the industry it operates in. We then sketch out a plan for your digital transformation by aligning your ideas, issues, and concerns with the relevant technology.
Once we’ve planned your next digital step, we start installing the initial technology that follows your specific goals. Given the stretch of industries, the potential tech your business could experience is far ranging.
A digital transformation is not an end-goal. It’s a constant state of innovation to maintain relevancy in the fast-paced world of business. Our services don’t end when you click ‘install’ - they begin here.
PERSONALISE THE EXPERIENCE
Digitalisation might seem focused on technology, but its aim is actually customer-related. By harnessing the power of analytics, AI, and other data technologies you can tap into your customers’ exact needs and wants, curating a new level of marketing.
ENGAGE WITH THE NEED FOR ENGAGEMENT
Each individual industry tends to diverge on customer engagement, but this is not to say it doesn’t matter as much as claiming efficiency or the personal touch. Retailers, for example, should tap into omni-channel technology to provide a fluid marketing experience for customers.
ENFORCE EFFICIENCY VIA TECHNOLOGY
Not only can technological solutions like automation streamline your business’ operations, but by making the move to digitalise your business, future gains on your technological stance can seamlessly merge with your business.
Director of Technology, Simply Brands
A digital transformation can appear confusing to those not versed in technological solutions for business.
And whilst this is true, it’s down to the vague meaning of the concept. In turn, that is due to the broad array of businesses currently operating.
As no two businesses are the same, tailoring the technology to a business depending on its size, industry, and future goals is key to ensuring a successful transformation and future.
That means your business’ vision must enter the fore, and combine with the potential digital solutions that can support your business.
Whether it’s a marketing-driven focus for retailers, or a need to uphold efficiency for manufacturers, finding your edge is the fundamental building block of the whole process.
Once we’ve sketched out your next steps, we seek to maintain a constant dialogue with your team. We put your concerns and your queries first, and we alter the game-plan each step of the way until we’ve reached a strategy you’re satisfied with.
As a part of the strategy, a variety of technologies can be harnessed in your digital transformation. Typically, the same technology is utilised by most industries, but its the specificity of their capabilities which sets their individual paths apart.
The most popular technologies harnessed include AI, cloud computing, and the Internet of Things, to name just a few. So - what technology will dictate the future of your business?
As stated previously, maintaining a dialogue is key to your digital transformation. Whilst your business’ future should seek to follow a technological path in alignment with the world’s digitalisation, ultimately, your business takes the fore.
A DT requires a rethink each step of the way. From the shifts within the industry, to fundamental alterations within the business, it is evident that the world of business never follows a direct, steady course. Technology, however, is suited to turbulence. It can be downsized, it can be switched off, and it’s capabilities can be changed.
It might be a transformation, but it's a transformation that’s tailored to your business. That’s why we are continuously testing, trialling, and performing maintenance on your tech to make sure it’s up to scratch.
Our know-how extends past the latest process we took of your hands; here's a 'couple other tricks we have up our sleeves.
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