Harley Street Skin Clinic
The Software Development
Case Study 👩🏻‍💼🧙

The breakdown 🔍

A private aesthetic beauty company based in London is on a mission to digitise their systems, processes and data. They’re also searching for a new website and accessible communication between patients and medical professionals.

We looked at this and offered a solution: a new website built from the ground up, software modernisation and implementation of new processes to make their business smoother.

The result was a modern, tech-forward company that attracted more leads, sales, and valuable interactions between their patients and professionals

Here’s the low down: Harley Street Skin Clinic had been using off-the-shelf software for a while and started to notice holes in their processes. The problem with software built for everyone and no one is just as it says on the tin - it’s not personalised to the business at all.

Harley Street Skin Clinic needed something that worked for every aspect of their business, not just 95%.

So, who better to ask than the wizards of the tech realm?

The quest 🧙

Deliver a total software modernisation solution to Harley Street Skin Clinic, fitted with new and advanced backend systems that run all medical data, records and operations for the benefit of their entire professional team.

Oh, and create custom apps that allow patients and medical patients to interact easily.

The pressure was on, but we were ready.

Here’s how it went.

The adventure 💯

A capable and thriving R&D Department Team with the expertise to build a website from the ground up and digitise over 30,000 paper documents into an automated backend system with the capability to transform their business from the inside out.

Lolly needed to rebuild the systems and expand the existing brand to match their new and modernised data processes.

The battles ⚔️

It wasn’t long before our R&D team encountered trip-ups into monster-infested pits, as with any good quest.

The difference is that we have the expertise to fight our way out.

Here are a few of the things we battled in the process:

✔️ The oncoming pressure of the pandemic is on the horizon; intending to make the business entirely remote before the offices closed.

✔️ The sheer amount of un-digitised materials that needed to be put into our backend systems from paper documents.

✔️ Finding a way to expand the digital systems and automate them for the interaction of patients and medical professionals each time they need them.

Saving The Day 🧝

Harley Street Skin Clinic now has a wholly transformed data processing system with fully developed backend systems and new applications to manage their interactions with patients and medical professionals. They have a website built from the ground up that runs seamlessly with their processes, wholly personalised for how they run their business.

✔️ Their systems? Entirely transformed, created and digitised for their personalised system processes.

✔️ Their sales? Elevated. They saw a 37% increase in leads, which led to a dramatic increase in sales across the business.

✔️ Their data? Tracked and transformed. Due to the changes in processes and systems, they were able to scale their business by implementing digital data, closely tracking trends and seeing what their customers do and don’t like.