Primed Mind
The App Development
Case Study 👩🏻‍💼🧙

The breakdown 🔍

A mental wellness company needed help to pin down their revenue figures in a quest to implement more team-accessible features for large corporations to use their product.

We looked at their current situation and offered a fully-functional and accessible solution, including a mobile application, enhanced and polished subscription features, and a web application for a wider variety of users.

The results? A tech-forward company offering wellness and mental health to large corporations, benefiting from improved revenue and an extensive, shinier user base

The quest 🧙

Here’s what happened: Primed Mind encountered issues in their tech, drastically affecting their user base revenue. To state facts (albeit a little obvious), every company is a tech company in 2023. Addressing this is a huge part of success for many companies.

So that’s what they did, and a partnership with Lolly was born.

Our quest was to deliver a new + improved application to Primed Mind, with increased functionality, more precise revenue numbers and admin accessibility, and updated branding by their Summit Event in November.

The pressure is on, but it will be an adventure to remember.

The adventure 💯

So, what did we do next?

We provided the know-how and expertise to develop a new, improved mobile application with accelerated functionality. We suggested an admin system for Primed Mind to control the applications and manage them collectively, as well as progressions, rewards and achievements in the applications to present features that would hold up to competitors.

One of the biggest challenges we faced was the team functionality, which allowed Primed Mind to partner with companies, allowing them to gain access, invite colleagues and members, and track usage, engagement and revenue in a work-based environment.

Step 1: Planning, Planning and More Planning

The first step in our Primed Mind adventure was like any other: with a good plan. It’s important, above all, to educate our clients that a beautiful digital product cannot come without an in-depth understanding of the concept and a plan. So, this is where we started.

✔️ The Road to a Prototype

Primed Mind approached us in April 2022 when we started the planning phase. This involved in-depth discussions with them about the challenges they were facing, how we could provide the solutions necessary and the steps we would take to get there.

In mid-May, we had the prototype. Now, time for design.

Step 2: Mission: Design

The design makes any great application look just as great for the user. This step is as essential as any other and includes some of the most crucial development process steps.

✔️ Moving Onto Design

Now that we have a working prototype, time to design it. This involved the colour palette, font, branding features, deciding on real-life or animations, layout and categories. This process took another one and ½ months, landing us in July.

Step 3: Development: The Final Boss

Now, the moment you’ve all been waiting for. Development. With the planning and design stages completed, development for Primed Mind started in July. That gave us four months (roughly) to get a new + improved application ready for the Summit Event in November.

We were working FAST and working hard. With a development team larger than most on-project teams, this stage challenged us to push the boundaries further than before and scale onto levels we couldn’t have imagined.

✔️ Developing The Application

With development starting officially in July, the months ahead were dedicated to the hard work of our R&D Development team, who worked incredibly hard to get the new + improved version of Primed Mind ready for the Summit Event. Due to this hard work, the Summit Event saw the release of the highly-anticipated application. The official app-store launch occurred one month later, in December.

The battles ⚔️

As with any good quest, there were bumps in the road.

Here are just a few of the challenges that Lolly encountered and overcame:

✔️ Consistent user testing between existing and new customer accounts to ensure a smooth user flow across the board.

✔️ Continuous edits made to sizing and rendering for all available devices to ensure the application is displayed correctly everywhere.

✔️ Internal changes made to the pre-existing subscription system, which was causing issues in revenue numbers.

Saving The Day 🧝

Primed Mind now has a variety of applications with seamless in-app usability and functionality that was not previously available.

✔️Their branding? Bigger, better, colourful and much more organised with seamless, user-friendly categories, rewards, achievements and subscription systems now in place.

✔️Their internal systems? Created and polished. They are now fully equipped with admin systems that allow them to track revenue, usage and engagement as a business.

✔️Their team functionality? Better than ever. They can now create partnerships with teams, offer large corporations their services and manage this in their admin systems.