RicketyRoo
The Software Development
Case Study 👩🏻‍💼🧙

The breakdown 🔍

A local SEO agency needs its data crunching and its systems automated to uphold its valuable reputation amongst hundreds of clients.

RicketyRoo had found themselves in a nightmare for any tech company: admin station. Where everyone is bogged down by administrative tasks, which is time that RicketyRoo could better spend doing practically anything else for the company, they needed automation and a robust system full of processes that work for their goals and not against them.

So, we did what any good software development company would do.

We put the code to work and made it look all pretty for them.

Here's how it went.

The quest 🧙

As an expert team of development wizards, we knew what must happen.

Create a piece of backend software that will run in the background of their existing systems, integrate them with other helpful systems and implement custom algorithms over the top of these to crunch that data and present alerts, notifications and pings when something goes wrong in-system.

It would be a good idea to programme this software to monitor the client's competitors and keep measurements of them and their business patterns. Pretty cool.

To do this, we needed a few things in place.

The adventure 💯

So, here's our final solution. With all the details and tidbits laid out.

We needed to build a custom backend software to run in the cloud behind the systems RicketyRoo was already using.

We would integrate this software with AHRef, Google Search Console, Google Analytics, and Google My Business, crunch the data it gives us, and apply this alongside custom algorithms that present the data to the client. It's a mammoth task that would be impossible without human interaction, so we made robots do it.

This software would help improve the throughput of their business and pull in more clients.

But alas, like any good quest, there were conquest battles to overcome.

The battles ⚔️

It was only a short time before our R&D team encountered trip-ups into monster-infested pits, as with any good quest.

The difference is that we have the expertise to fight our way out.

Here are a few of the things we battled in the process:

✔️ As you can see, this was a mammoth task for any team. Crunching this data and incorporating all the systems into one place was challenging and required much work and code.

✔️ SEO is data-heavy and requires lots of secure data handling. We needed to learn these processes since the massive industry and SEO are leading elements.

Saving The Day 🦸

Today, RicketyRoo benefits from extensive system capabilities that work for them and not against them. They have practically doubled in size since we implemented and devised their systems.

They can increase their throughput daily thanks to the security of their data processes and systems.

Their clientele is growing leaps and bounds thanks to a system that can handle this growth and make a world of difference to their company.

✔️ Their systems? Automated. No longer will RicketyRoo need to spend hundreds of hours completing admin tasks, and it can now use that time to undergo more critical company projects.

✔️ Their website? Crunched. By implementing their systems and our custom software, their data-heavy documentation can automatically alert the system when anything needs addressing.

✔️ Their clientele? Doubled. Oh, and it's continuing to grow by the day. Their systems can handle more traffic, allowing for more data per head.