Running a retail business has always gone further than the shopfront or the e-commerce site: responding to the latest trends, and keeping up with your customers is fundamental to a business’ survival. But it’s business success which requires a new perspective. A perspective we just so happen to have.
Your customers’ needs and wants are never stagnant; constantly shifting, your technology needs to match its ebb and flow. This starts with anchoring your business to the new technology and automated processes designed to match their moving demand and perfect a personalised experience.
And that equates to enhanced customer engagement.
AI takes the centre-stage of a retail DT, and is set to ensure retailers can see the reality of their ideas in real-time, and rethink problems and potential in a new light. Experimentation is a thing of the past; excellence is a promise of tomorrow.
Setting yourself apart from the competition starts with innovation - and reimagining customer experience and meeting customer expectations begins with technology. Finding solutions that step outside of the box requires the quick-thinking only a computer can do.
Why leave the future to the crystal ball? Fine-tune customer experience and sharpen your merchandising with machine learning and automation. From price allocation to product relevancy, guaranteeing future success has never been easier.
Whilst e-commerce might seem set for a natural digital transformation, those working behind the till are sure to witness a similar shift within how the business is run.
From apps which polish off the personalised experience of an in-store purchase, to tech simplifying the checkout process, keeping up with your customers has never been easier thanks to omnichannel technology.
Beyond the customer at the till, the stockroom can similarly be simplified into a technology solution, with up-to-date inventory and monitoring of potential problems.
Aligning each step of the retail experience with a personalised and relevant alternative is key to guaranteeing the engagement only expensive marketing campaigns could afford.
The online shop may be born out of the need to take things technological, but it still requires a regular revamp that will keep your customers wanting more.
Anchoring your marketing techniques to personalisation through data-driven insights and up-to-date analysis is fundamental to grabbing the attention of online visitors - and keeping them.
Aligning your advertising campaigns from the big billboard to personalised phone adverts on a touch screen is a necessity to fulfill the all-encompassing experience that puts your customer at the centre.
That being said, in-store experience and online engagement are not separate entities - they’re the two-pronged approach you need to navigate to discover your retail success.
Michael Garcia Director of Marketing, Answering Legal
Retail is all about choice. It’s all about what your customers want, and when they want it. Not only can technology identify both of these things, it can streamline the business providing the goods and services they are on the hunt for. For those with an ear to the ground, this process is also known as a Digital Transformation. A Digital Transformation rethinks how you manage your employees, your clients' and business’ data, and how you carry out your business operations. Or, in simple terms, a DT is the technological revamp your business needs to stay competitive.
Our technological transformations focus on meeting your customers’ and clients’ desires on a whole new level, providing the data-driven insights the industry has been missing until now. Automation, for example, has the ability to cut corners on lengthy inventory tasks and tedious financial challenges. AI has the ability to think like a computer, but analyse like a human. And constantly updated data has the ability to cut the time spent waiting for success or failure.
Alongside this, machine learning and unified commerce are also pinpointed within the plan for your business’ future. The former, for example, can determine the emotional bond your customers have to their latest purchase, ensuring you can fulfill their emotional needs future by determining their exact needs, a necessity given seasonal changes.These technological insights can be translated into the unified commerce channels that connect web, mobile and social media. A sleek omnichannel experience keeps your business upfront on all fronts.
Testing the waters no longer requires taking a risk; failure is simply not an option.
AIM FOR CUSTOMER CONVENIENCE
In the ever-quickening world of business, we expect fast results and fast responses. Meeting these demands is key to keeping a customer.
MAKE YOUR BUSINESS RESPONSIVE
Your customers want answers, and your customers want them now. Your business has these answers, and it can start with something as simple as a chat-bot.
AND MAKE IT RELEVANT
Your clientele might know what they want, but you can make it that much easier. Thanks to fresh data on said clientele, discovering their demands and aligning the products to their needs only takes a tap or two.
CONNECT WITH THE EVER-CONNECTED
With the whole world online, your customers are never too far from the shelter of the cloud. Tap into the new way to connect with customers, and maximise your marketing.
CHANNEL YOUR CUSTOMERS
Your customers can’t always be in your grasp. Or can they? By zipping together online-shopping and the in-store experience, this streamlined process can lead your customers straight to their next sale.
ADAPT YOUR ADVERTISING
Engaging with clientele doesn’t mean adverts crammed full of loud colours and big words, anymore - speaking directly to potential customers is far more effective than yelling at people less likely to convert.
STREAMLINE FROM STOCK-ROOM TO SHOP-FLOOR
It doesn’t need to be online to require a rethink. Streamline your physical processes with simple technology, like stock-room duties, and beat the clock.
GUIDE YOUR CUSTOMERS VIA MARKETING
A conversion is not to be turned down; but a quick conversion shouldn’t go amiss, either. By creating a step by step process for customers with in-store and online experiences, more customers can click add-to-basket faster.
TIGHTEN YOUR TEAMWORK
It’s not all about engaging the customer; keep your team engaged and efficient with technology devoted to keeping them connected and cutting time spent trying to solve issues as they arise.
Taking things technological might seem a challenging feat set to rock your retail business to its foundations, but with Lolly at every step of the way, navigating the new territory need not be difficult. In fact, with our tech-team assessing your business’ exact needs and walking you through each step, you don’t need a map, either! But, if you do fancy finding your way around the future of your online shop or in-store experience, you can start here.
Join global leaders who depend on Lolly Co to transform their businesses with advanced technology & automation.
Discover how digital transformation can help your business accelerate by reaching new technological heights via a free consultation with one of our expert consultants.
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Call 0203 150 0206