The software and platforms industry is renowned for its forward-thinking approach to business. With the latest technology at its core, it's no stranger to the concept of digitalisation. In fact, that’s the basis of the industry! Nevertheless, in such a readily-disrupted industry, maintaining a competitive edge is a necessity - a necessity that can be achieved via innovation.
Sourcing ways to work faster is the basis of this, and can be applied to a variety of platforms including geospatial platforms, developer platforms, commerce platforms, and advertising platforms. Yet despite many shared concerns, each takes a different approach to how it perceives and handles its future.
But we know exactly how to deal with yours.
Keeping up with changing customer demands via strategies, capability development, and rethinking business models might appear to be quite a feat, but we like a challenge - and so does your business.
Edge out the competition with a focus on growth - a focus that needs your business to be customer-centric. You need to keep it relevant, and you need to increase revenue; we know how to do both of those things.
Technological transformation rests on consumer experience, and this extends far beyond your software itself. Harnessing the power of content and connection with customers is key to your business’ future success.
There’s two sides to every story - and this particular tale starts with how your business operates. That being said, this is by no means a simple path to follow, and is specific to the variety of businesses that are operating in this industry.
Nevertheless, what they all share is the need to work faster and work better in an industry versed in shake-ups.
Across the board, autonomous technologies and creating a culture of innovation in a business are the most common consequences of harnessing the power of digitalisation.
By utilising autonomous and intelligent technologies, instilling digitalisation all the way up the supply chain, and plugging into the cloud, your business can partake in the ebb and flow this industry is set to face.
And this tide is coming in.
Despite the shifts currently being encountered by this industry, the tectonic technological movements don’t just cause an earthquake in your operations; your customers are to see a magnitude of changes in their experiences, too.
And that’s because it's their satisfaction that makes up the other side of the coin.
Although all types of software and platform businesses should be reaping the rewards of taking things technological, businesses specialising in advertising and commerce must be focusing a majority of their attention to user experience and engagement.
Central to this is your content, special features, UX via technology, and digital performance via a seamless website.
Efficiency isn’t just for your team - it’s for your customers, too.
Michael Garcia Director of Marketing, Answering Legal
For those with an ear to the ground, this process is also known as a Digital Transformation. A Digital Transformation rethinks how you manage your employees, your clients’ and business’ data, and how you carry out your business operations. Or, in simple terms, a DT is the technological revamp your business needs to stay competitive.
The software and platforms industry is about one thing, and one thing only: technology. It follows that a digital transformation doesn’t necessarily fit an industry that has built itself off of finding innovative new ways to adapt and go beyond competitors disrupting the industry. But sourcing solutions specific to your business can’t hurt, can they?
Geospatial platforms, for example, need to harness the power of autonomous vehicles and location intelligence, and they need to harness it fast in such an agile and on-trend area of this industry.
Developer platforms, on the other hand, need to tap into their ecosystem - that is, their team. Designing and launching innovations is key to their success.
Webscale platforms buck the trend by focusing on the cloud, ensuring connectivity in all corners of the globe. And finally, advertising and commerce platforms need to tap into the customers’ needs via analytics and monetisation of content.
So - what’s your next move?
Customer might be king, but your content is, too. In fact, your top-notch content exists to draw in the customer, and keep them elevated in their rightful throne as the centre of your attention.
GO FOR GROWTH
It’s time to re-design your platform specifically for your clientele: rethink your business in alignment with growth and monetisation to find and follow new avenues of revenue that keep your customer at the forefront of your focus via relevancy.
PERSONALISE 'N’ MONETISE
Utilise the potential for as-a-service products and monetise product features that exist purely for your customers’ satisfaction in an ever more demanding digital world.
GAIN THE CUSTOMER’S TRUST
Keeping customers on their toes is one way to secure clients, but promising transparency and trust is how you retain them. Harness the power of data-driven insights for the customer, not just for your business.
DIGITALISE CUSTOMER DEMAND
If only you could pinpoint what your customers want, and when they want it... Unleash the power of intelligent technology that can help you reform your operations and workforce towards what’ll keep you competitive.
TAKE YOUR ANALYSIS INTELLIGENT
Producing customer-oriented content can reel ‘em in and keep ‘em hooked on your relevant products. But with malware scanning and moderation platforms, keeping tabs on inappropriate content has never been easier.
REVITALISE YOUR RELEVANCY
If one thing’s for sure, staying relevant is key to keeping competitive in a disrupted industry. And in order to stay relevant, instilling a customer-centric mindset across the entire team is key to efficiently producing the right products.
DON’T JUST WORK INTELLIGENTLY
An obstacle often encountered by tech-based teams is their mix of responsibilities. Cut through the chaos with an intelligent workforce that schedules and monitors capacity across large teams.
AUTOMATE YOUR 9-TO-5
Unveil the power of automation and AI to keep your workflow under control and ensure that it always meets the changing tide of demand. It’s not just your products and services that need the technological touch.
Taking things technological might seem a challenging feat set to rock your tech firm to its foundations, but with Lolly at every step of the way, navigating the uncharted territory need not detract from your services. In fact, with our tech-team assessing your exact needs and walking you through each step, you don’t need a map, either! But, if you do fancy finding your way around the future of the industry, you can start here.
Join global leaders who depend on Lolly Co to transform their businesses with advanced technology & automation.
Discover how digital transformation can help your business accelerate by reaching new technological heights via a free consultation with one of our expert consultants.
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